Our Services
Sales Process and Retail Strategy
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Mapping retail channel strategies to grow sales and minimize retail conflicts
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Building and leading an effective broker network
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Creating compelling club channel offers
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Developing Go-to-Market strategies (MAPS – Merchandising/Assortment/Pricing/Shelving)
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Sustainable processes to allow scalability
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Customer P&L management
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Fractional sales leadership
Trade Management
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Evaluating Trade Promo Planning process and the tools needed to effectively manage spending
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If needed, help in finding the right Trade Promo Management (TPM) solution and leading the implementation process
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Developing the process to support your TPM tool
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Post promotional analysis
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Managing deductions and financial accruals
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Mastering Net Revenue Management (NRM)
Strategic Planning Process
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Optimizing forecasting
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Creating and implementing S&OP/IBP best practices
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Developing annual operating plans (budgets)
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Managing risks and opportunities
Natural/Organic Business Development
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Distributor (UNFI/Kehe) management
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Navigating effective trade promotion in the channel
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Navigating Expo West
Category Leadership and Information Management
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Creating an effective and engaging sales story
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External data road mapping (SPINS, Nielsen, Numerator, etc.)
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Implementing data warehouse/BI reporting strategies
How it Works
We offer flexible collaboration models to best suit our customers' needs
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Fractional (retainer): Function as a part of your team for a set amount of time each week.
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Hourly: Time is tracked and billed (rounding up to 15-minute increments).
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Project-based: Define a specific deliverable for an agreed-upon cost.
How can we help you?
Thank you for your interest in CPG Brand Advisors. Please fill out the contact form or reach out to us directly.
925-788-9008